RESPONSIBILITIES
DESIGN SYSTEMS
UI
UX
DELIVERABLES
APPLICATION
SCROLL
INTRO
OMTrade App extends the web crypto trading platform to mobile, delivering a refreshed interface and optimized user experience while maintaining consistency for existing users. This redesign prioritizes measurable business growth through enhanced usability and visual appeal.
PROCESS
Data-Driven Problem Analysis & Design Opportunities
Data Insights: Key Conversion Challenges
Funnel analysis reveals underperformance across three critical areas, market homepage engagement, referral program participation, and total trade volume conversation.
Identifying Design Opportunities
Through data analysis, we've identified key performance indicators that present actionable design opportunities to improve funnel conversion rates.
Trading Volume
Existing User Activation
Copy Trading Volume
Existing User Activation
Referral Link Clicks
New User Acquisition
Referral Conversion Rate
New User Acquisition
